{"id":19051,"date":"2025-11-28T01:43:00","date_gmt":"2025-11-28T04:43:00","guid":{"rendered":"https:\/\/nuevodigitaldeescobar.com.ar\/?p=19051"},"modified":"2025-11-27T23:47:05","modified_gmt":"2025-11-28T02:47:05","slug":"whirlpool-baja-la-persiana-en-pilar-un-proyecto-industrial-que-prometia-exportar-al-mundo-y-termino-en-cierre-en-solo-tres-anos","status":"publish","type":"post","link":"https:\/\/nuevodigitaldeescobar.com.ar\/?p=19051","title":{"rendered":"Whirlpool baja la persiana en Pilar: un proyecto industrial que promet\u00eda exportar al mundo y termin\u00f3 en cierre en solo tres a\u00f1os"},"content":{"rendered":"\n

La multinacional Whirlpool confirm\u00f3 el cierre definitivo de su planta de producci\u00f3n de lavarropas en el Parque Industrial de F\u00e1tima, en Pilar, y despidi\u00f3 a 220 trabajadores. La decisi\u00f3n marca el final de un proyecto industrial que, en 2022, hab\u00eda sido presentado como uno de los m\u00e1s ambiciosos del sector de electrodom\u00e9sticos en la regi\u00f3n.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

La planta hab\u00eda sido dise\u00f1ada para fabricar 300.000 unidades anuales de lavarropas de carga frontal, con un objetivo central: exportar el 70% de lo producido<\/strong>. Sin embargo, ese plan nunca logr\u00f3 materializarse.<\/p>\n\n\n\n

De la expectativa a la retirada<\/h3>\n\n\n\n

Voceros de la compa\u00f1\u00eda explicaron que el cierre se bas\u00f3 en dos factores clave:<\/p>\n\n\n\n

    \n
  • Costos locales elevados<\/strong>, que dificultaron competir en mercados externos.<\/li>\n\n\n\n
  • Apertura total de las importaciones<\/strong>, que llev\u00f3 a una ca\u00edda abrupta de precios en el mercado interno. En octubre, los lavarropas se vendieron un 20% m\u00e1s baratos que un a\u00f1o atr\u00e1s, seg\u00fan datos privados.<\/li>\n<\/ul>\n\n\n\n

    Frente a este escenario, la filial brasile\u00f1a \u2014que controla la operaci\u00f3n regional\u2014 decidi\u00f3 abandonar la fabricaci\u00f3n local<\/strong> y dedicarse exclusivamente a importar productos terminados.<\/p>\n\n\n\n

    \u201cLa planta fue pensada para un modelo de negocio \u00e1gil y altamente competitivo, pero no pudo sostenerse en un contexto de ca\u00edda del consumo y una fuerte presi\u00f3n de la importaci\u00f3n\u201d<\/em>, se\u00f1alaron fuentes de Whirlpool.<\/p>\n\n\n\n

    Impacto laboral y negociaci\u00f3n sindical<\/h3>\n\n\n\n

    Los 220 empleados afectados incluyen personal de producci\u00f3n, ingenier\u00eda, calidad y otras \u00e1reas operativas. La compa\u00f1\u00eda negocia con la Uni\u00f3n Obrera Metal\u00fargica (UOM) un esquema de indemnizaciones que prev\u00e9 pagos completos m\u00e1s un adicional.<\/p>\n\n\n\n

    No es la primera retirada de la marca en el pa\u00eds: en 2003 hab\u00eda cerrado su f\u00e1brica de heladeras en San Luis para pasar \u2014como ahora\u2014 a un esquema puramente importador.<\/p>\n\n\n\n

    Una industria golpeada por costos y competencia externa<\/h3>\n\n\n\n

    La situaci\u00f3n de Whirlpool se inserta en un escenario m\u00e1s amplio que atraviesa todo el sector de l\u00ednea blanca:<\/p>\n\n\n\n

      \n
    • Mabe<\/strong>, por ejemplo, reconoce que pas\u00f3 de dominar el mercado uruguayo a exportar apenas el 2% de su producci\u00f3n.<\/li>\n\n\n\n
    • Autosal<\/strong>, fabricante de las marcas Koinoor y Columbia, debi\u00f3 despedir a 14 trabajadores y ya resign\u00f3 la producci\u00f3n local de algunos modelos.<\/li>\n\n\n\n
    • En octubre, el mercado local de heladeras registr\u00f3 80.000 unidades vendidas<\/strong>, pero ingresaron 130.000 equipos importados<\/strong>, m\u00e1s que toda la producci\u00f3n nacional de ese mes (40.000 unidades).<\/li>\n<\/ul>\n\n\n\n

      \u201cEl costo argentino es determinante: fabricar localmente puede salir entre 35% y 40% m\u00e1s caro que importar\u201d<\/em>, remarcaron desde el sector.<\/p>\n\n\n\n

      En paralelo, tambi\u00e9n se registran suspensiones y cierres<\/strong> en otras plantas del pa\u00eds. Electrolux suspendi\u00f3 a 400 operarios en Rosario, mientras que Mabe decidi\u00f3 cerrar su f\u00e1brica de R\u00edo Segundo, C\u00f3rdoba, para concentrar sus operaciones en Luque.<\/p>\n\n\n\n

      Un cierre que deja preguntas abiertas<\/h3>\n\n\n\n

      La retirada de Whirlpool vuelve a exponer un problema estructural que la industria argentina arrastra desde hace a\u00f1os: altos costos, p\u00e9rdida de competitividad y ciclos recurrentes de apertura que desincentivan la inversi\u00f3n local<\/strong>.<\/p>\n\n\n\n

      Para los trabajadores despedidos, el golpe es inmediato. Para el sector, el desaf\u00edo es mayor: c\u00f3mo sostener industria nacional en un mercado cada vez m\u00e1s poblado por productos importados.<\/p>\n","protected":false},"excerpt":{"rendered":"

      La multinacional Whirlpool confirm\u00f3 el cierre definitivo de su planta de producci\u00f3n de lavarropas en el Parque Industrial de F\u00e1tima, en Pilar, y despidi\u00f3 a […]<\/p>\n","protected":false},"author":1,"featured_media":19052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"better_featured_image":{"id":19052,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1200,"height":800,"file":"2025\/11\/whirlpool221.png","filesize":1997191,"sizes":{"medium":{"file":"whirlpool221-300x200.png","width":300,"height":200,"mime-type":"image\/png","filesize":53784,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2025\/11\/whirlpool221-300x200.png"},"large":{"file":"whirlpool221-1024x683.png","width":1024,"height":683,"mime-type":"image\/png","filesize":530944,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2025\/11\/whirlpool221-1024x683.png"},"thumbnail":{"file":"whirlpool221-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":21855,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2025\/11\/whirlpool221-150x150.png"},"medium_large":{"file":"whirlpool221-768x512.png","width":768,"height":512,"mime-type":"image\/png","filesize":308171,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2025\/11\/whirlpool221-768x512.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":19051,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2025\/11\/whirlpool221.png"},"yoast_head":"\nWhirlpool baja la persiana en Pilar: un proyecto industrial que promet\u00eda exportar al mundo y termin\u00f3 en cierre en solo tres a\u00f1os - 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