{"id":583,"date":"2023-11-01T07:00:00","date_gmt":"2023-11-01T10:00:00","guid":{"rendered":"https:\/\/nuevodigitaldeescobar.com.ar\/?p=583"},"modified":"2023-11-01T19:11:31","modified_gmt":"2023-11-01T22:11:31","slug":"cyber-monday-2023-como-comprar-de-forma-segura-en-el-ultimo-gran-evento-de-descuentos-online-del-ano","status":"publish","type":"post","link":"https:\/\/nuevodigitaldeescobar.com.ar\/?p=583","title":{"rendered":"Cyber Monday 2023: c\u00f3mo comprar de forma segura en el \u00faltimo gran evento de descuentos online del a\u00f1o"},"content":{"rendered":"<p><span style=\"color: #000080;\"><strong><em>El comercio electr\u00f3nico se encuentra en v\u00edsperas de una nueva edici\u00f3n de Cyber Monday, el evento que ofrece a los consumidores la oportunidad de comprar con descuentos y promociones y a las marcas la posibilidad de potenciar sus ventas. Sin embargo, es esencial estar alerta para evitar caer en estafas y realizar compras de forma segura.<\/em><\/strong><\/span><\/p>\n<p><!--more--><\/p>\n<p>Del 6 al 8 de noviembre se renueva la oportunidad para los consumidores que buscan comprar con descuentos y promociones. Con el aumento de las transacciones online, vuelve a surgir una vez m\u00e1s la importancia de concientizar en t\u00e9rminos de seguridad a la hora de realizar compras v\u00eda internet.<\/p>\n<p><em>\u201cLa omnipresencia de la tecnolog\u00eda en la vida diaria de los consumidores trae consigo m\u00faltiples beneficios y, al mismo tiempo, requiere un compromiso por parte de los usuarios, quienes deben estar alertas para evitar fraudes online. Contar con informaci\u00f3n adecuada y adoptar medidas preventivas se vuelve fundamental para proteger informaci\u00f3n y datos sensibles y tener una experiencia de compra satisfactoria\u201d<\/em>, analiza Franco Radavero, Country Manager de Tiendanube en Argentina.<\/p>\n<p>En ese marco, Tiendanube, la plataforma de e-commerce l\u00edder en Latinoam\u00e9rica que impulsa a m\u00e1s de 120.000 marcas de la regi\u00f3n a desarrollar sus negocios online, brinda consejos de seguridad para que los consumidores tengan una jornada de compra positiva durante el CyberMonday 2023:<\/p>\n<ul>\n<li><strong>Seguridad en el sitio:<\/strong> buscar al comienzo de la URL, o direcci\u00f3n del sitio, el candado que determina que el mismo es seguro. Es recomendable evitar aquellos en los que aparezca la leyenda <em>\u201cno seguro\u201d<\/em>. Para corroborar que un e-commerce es una tienda nube y cuenta con las garant\u00edas de seguridad, los usuarios pueden buscar el sello <em>\u201ccreado con Tiendanube\u201d<\/em> al pie de p\u00e1gina.<\/li>\n<li><strong>Utilizar conexiones seguras:<\/strong> evitar hacer compras en computadoras compartidas o conectadas a una red p\u00fablica. Ambas circunstancias transforman al usuario en un blanco f\u00e1cil para ciberataques.<\/li>\n<li><strong>Analizar los m\u00e9todos de env\u00edo disponibles y los tiempos de entrega:<\/strong> en las tiendas nube, por ejemplo, existe la posibilidad de elegir el m\u00e9todo de env\u00edo y autom\u00e1ticamente el sistema arroja el tiempo de entrega estimado, as\u00ed como el costo del env\u00edo ingresando el c\u00f3digo postal. Se recomienda comparar ambos datos en distintas opciones de proveedores y as\u00ed elegir la m\u00e1s conveniente para el usuario. Tambi\u00e9n es \u00fatil hacer un correcto seguimiento de la compra, registrando el n\u00famero de pedido y c\u00f3digo de env\u00edo para poder rastrear el paquete en cada instancia del proceso.<\/li>\n<li><strong>Contacto:<\/strong> en caso de surgir alg\u00fan inconveniente en la compra, es recomendable comunicarse directamente con la marca para buscar ayuda y resolverlo. Tiendanube ofrece la posibilidad de configurar la solapa <em>\u201ccontacto\u201d<\/em> para brindar informaci\u00f3n a los usuarios y establecer v\u00edas de comunicaci\u00f3n directa. Adem\u00e1s, las tiendas nube permiten incorporar herramientas como WhatsApp Business, chat en l\u00ednea y m\u00e1s.<\/li>\n<li><strong>Bot\u00f3n de arrepentimiento:<\/strong> el <em>\u201cBot\u00f3n de arrepentimiento\u201d<\/em> se encuentra reglamentado en la ley 24.240 y en el C\u00f3digo Civil y Comercial de la Naci\u00f3n (art\u00edculo 1.110). Todas las empresas que vendan productos o servicios a trav\u00e9s de internet est\u00e1n alcanzadas por la normativa y deben tener esta opci\u00f3n implementada. En Tiendanube se garantiza que los clientes puedan configurar esta herramienta que permite a los usuarios devolver una compra.<\/li>\n<\/ul>\n<p>M\u00e1s all\u00e1 de estos consejos, es importante destacar que la misma tecnolog\u00eda que puede facilitar situaciones indeseadas, tambi\u00e9n puede ser una aliada en la lucha contra ellas. Hoy, se est\u00e1n implementando herramientas tecnol\u00f3gicas para mejorar la seguridad, especialmente en \u00e1reas como los pagos virtuales. Un ejemplo destacado son los sistemas de monitoreo de fraudes basados en Machine Learning e Inteligencia Artificial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico se encuentra en v\u00edsperas de una nueva edici\u00f3n de Cyber Monday, el evento que ofrece a los consumidores la oportunidad de comprar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interes-general"],"better_featured_image":{"id":584,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":720,"height":672,"file":"2023\/10\/ciber-monday-e1698793219785.jpg","filesize":189384,"sizes":{"medium":{"file":"ciber-monday-300x280.jpg","width":300,"height":280,"mime-type":"image\/jpeg","filesize":19001,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-300x280.jpg"},"large":{"file":"ciber-monday-1024x956.jpg","width":1024,"height":956,"mime-type":"image\/jpeg","filesize":119756,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-1024x956.jpg"},"thumbnail":{"file":"ciber-monday-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6860,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-150x150.jpg"},"medium_large":{"file":"ciber-monday-768x717.jpg","width":768,"height":717,"mime-type":"image\/jpeg","filesize":76720,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-768x717.jpg"},"covernews-slider-full":{"file":"ciber-monday-1115x715.jpg","width":1115,"height":715,"mime-type":"image\/jpeg","filesize":95459,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-1115x715.jpg"},"covernews-slider-center":{"file":"ciber-monday-800x500.jpg","width":800,"height":500,"mime-type":"image\/jpeg","filesize":55683,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-800x500.jpg"},"covernews-featured":{"file":"ciber-monday-1024x956.jpg","width":1024,"height":956,"mime-type":"image\/jpeg","filesize":119756,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-1024x956.jpg"},"covernews-medium":{"file":"ciber-monday-540x340.jpg","width":540,"height":340,"mime-type":"image\/jpeg","filesize":31754,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-540x340.jpg"},"covernews-medium-square":{"file":"ciber-monday-400x250.jpg","width":400,"height":250,"mime-type":"image\/jpeg","filesize":20566,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-400x250.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":583,"source_url":"https:\/\/nuevodigitaldeescobar.com.ar\/wp-content\/uploads\/2023\/10\/ciber-monday-e1698793219785.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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